Deputy State Secretary (Development)

Division / Unit	:	Tourism Promotion Division (BPP)
Address	:	Tourism Promotion Division Chief Minister’s Department of Melaka. Lot G-14, Kota Cemerlang, 75450 Ayer Keroh, Melaka
Name	:	Encik Nasrul bin Ahmad
Position	:	General Manager
Tel	:	+606-333 3333 ext. 8402
Fax	:	+606-232 8367
Email	:	nasrul[at]melaka[dot]gov[dot]my
Social Media	:	Tourism Melaka

Vision

To position Melaka as a premier tourist destination in Asia in line with the themes: “Visiting Historical Melaka Means Visiting Malaysia” and “Melaka, a UNESCO World Heritage City.”

Mission

To develop the tourism industry as a major contributor to economic growth (GDP) and job creation in the State of Melaka.
To attract 20 million tourists to visit Melaka by 2020.
To increase the average length of stay in Melaka to three nights by 2020.

Objectives

Make Melaka a MICE destination.
Position tourism as a key contributor to GDP and job opportunities.
Attract 50% of foreign tourists visiting Malaysia to Melaka.
Achieve an average length of stay of three (3) nights.
Make Melaka a MUST-visit destination.

Core Functions

Functions of MICE Unit
- Coordinate and attend meetings related to its scope of work.
- Coordinate invitations for MICE activities organised by the Tourism Promotion Division.
- Coordinate and monitor MICE implementation by relevant organisations.
- Collect, compile, and analyse monthly MICE statistics.
- Promote Melaka as a MICE destination.
- Perform other duties as instructed by Management from time to time.

Functions of Events Unit
- Coordinate, prepare, and implement tourism promotions and domestic tourism development programmes.
- Collaborate with tourism organisations such as associations outside Melaka to promote domestic tourism events.
- Prepare the Melaka Tourism Calendar for monthly events.
- Assist in coordinating and monitoring event implementation.
- Prepare reports and MMKN papers for events organised by the Chief Minister’s Department and State Government.
- Perform other duties as directed from time to time.

Functions of Communication Unit
- Organise and assist in running inauguration programmes, seminars, celebrations, and official visits from within and outside the country.
- Handle invitations and guest reception at official functions.
- Serve as Secretary to the Post-Exco Committee on Tourism, Culture, and Heritage Development when meetings are held weekly.
- Oversee receipt and distribution of promotional materials and tourism brochures to attractions and hotels in Melaka, ensuring sufficient supply.
- Coordinate and monitor the operations of the Tourist Information Centre.
- Assist the General Manager and Deputy General Manager in their absence as directed.
- Carry out other duties as instructed from time to time.

Functions of R&D Unit
- Study tourist demand by market, including identifying niche markets.
- Research tourism products, including identifying niche products according to market demand.
- Collect, compile, and analyse monthly tourist statistics for presentation to the State Executive Council (MMKN).
- Conduct SWOT analyses on the tourism industry (domestic/global) periodically and present relevant recommendations.
- Maintain inventory and conduct audits on all tourism products and submit recommendations.
- Act as secretariat to 12 Lead Agencies.
- Carry out other duties as directed from time to time.

Functions of Promotion Unit
- Responsible for planning and managing promotional activities at domestic and international levels.
- Coordinate Melaka’s representation in tourism promotion missions organised by the Ministry of Tourism and Tourism Malaysia, locally and internationally.
- Collaborate with government agencies or tourism operators to coordinate promotional activities organised at domestic and international levels.
- Secure services of cultural troupes, chefs, and trishaw riders to work with hotels or other organisations in promoting tourism products.
- Perform other duties as instructed by the State Government, represented by the Chief Minister, State Secretary, Chairman of Tourism, Culture and Heritage Committee, and General Manager of BPP.
- Carry out any other duties as instructed.

Functions of Administration Unit
- Record and monitor incoming and outgoing correspondence, including internal and external circulation.
- Oversee management of individual, confidential, and open files.
- Manage staff recruitment via the Human Resource Management Division of the Chief Minister’s Department.
- Prepare Kew.8 forms for salary arrangements and annual increments for officers and new staff.
- Record and update the Government Service Book.
- Coordinate the Annual Performance Assessment Report (SKT) and Asset Declaration Forms.
- Manage the sending of officers and staff to attend courses relevant to their duties.
- Supervise office cleanliness, maintenance, security, and facilities.
- Manage procurement and record issuance of stationery and other supplies.
- Assist with decorating tourism exhibition booths participated by the State Government.

Functions of Arts Brigade Unit
- Manage activities of the Melaka Arts Brigade, including marketing performances and related tasks.
- Plan and strategise marketing activities and stay attuned to current performance trends.
- Receive and respond to all correspondence related to Arts Brigade sales.
- Represent in meetings and appointments involving group activities or as directed by the General Manager.
- Prepare group expenditure and income estimates and report to the General Manager.
- Prepare and maintain inventory records of all equipment.

Client Charter

(i)	Ensure the organisation of Tourism Festivals (Roadshows) and participation in exhibitions at domestic and international levels at least fifteen (15) times a year.
(ii)	Ensure the organisation of at least one hundred (100) tourism events in Melaka annually.
(iii)	Ensure at least twelve (12) Familiarisation Tour programmes involving local and foreign media, travel agents, and official visits from within and outside the country annually.
(iv)	Ensure at least forty-eight (48) cultural performances are held locally and internationally each year.

Details: Created: July 18, 2023; Hits: 432

Division / Unit	:	Infrastructure Corridor and Social Impact Division (BKI)
Address	:	Chief Minister’s Department of Melaka, Level 1, Shahbandar Block, Seri Negeri Complex, Hang Tuah Jaya, 75450 Ayer Keroh, Melaka
Name	:	Puan Irmayanti Binti Hj. Ibrahim
Position	:	Director
Tel	:	+606-333 3333 ext. 7214
Fax	:	+606-232 4915
Email	:	irmayanty[at]melaka[dot]gov[dot]my

Vision

To make the State of Melaka a state with a well-organised and systematic utility and infrastructure system.

Mission

To establish the State of Melaka as a leading state in coordinating a well-planned, organised, and systematic utility infrastructure system.

Objectives

Plan, supervise, monitor, implement development, enforce, maintain, and control the development of utility and infrastructure facilities.
Formulate and implement policies and programmes for utility infrastructure.
Coordinate and review all utilities carried out and currently available by both the public and private sectors.
Ensure that no road excavation occurs in the future.
Compile a database containing updated information on all utility locations in the State of Melaka.
Deliver excellent and high-quality services to ensure more systematic development of the utility infrastructure corridor.
Plan, design, and coordinate with all technical departments.

Client Charter

(i)	Issue approval for utility proposal plans within fourteen (14) working days from the date of application received.
(ii)	Provide feedback on utility proposal plans within fourteen (14) working days from the date of application received.
(iii)	Issue weekly road monitoring reports.

Details: Created: July 18, 2023; Hits: 170

Division / Unit	:	Water Regulatory Body (BKSA)
Address	:	Chief Minister’s Department of Melaka, Level 5, Bentara Block, Seri Negeri, Hang Tuah Jaya, 75450 Ayer Keroh, Melaka
Name	:	Encik Azizul Adzran bin Mahmor
Position	:	Director
Tel	:	+606-333 3333 ext. 7674/7686
Fax	:	+606-232 1779
Email	:	adzran[at]melaka[dot]gov[dot]my
Social Media	:	Badan Kawal Selia Air Melaka

Vision

To be a leading body in coordinating and monitoring raw water activities in the State of Melaka for the well-being of the people and the progress of the state.

Mission

To ensure that raw water resources and their environment are preserved and sustainable to support the socio-economic development of a progressively viable state.

Objectives

To provide an adequate and good-quality supply of raw water to meet the needs arising from population growth and socio-economic development of the state.
To function as a planner, implementer, coordinator, facilitator, researcher, and enforcer effectively, systematically, and efficiently in the development and management of raw water resources.

Core Functions

Supervise and regulate raw water supply services, including determining raw water quality standards and enforcing relevant laws.
Ensure an optimum raw water supply at reasonable charges and guarantee that the supplied water is safe.
Act as an advisory body to the State Authority on any matters related to raw water supply.
Promote and encourage raw water supply to advance the economic development of the State of Melaka.
Monitor license holders to ensure they fulfil obligations imposed under the Enactment and other regulations and ensure they can finance activities permitted under their licence.
Ensure license holders pay raw water abstraction charges in accordance with the prescribed rates.
Regulate and monitor pollution of water sources and raw water.

Client Charter

(i)	Ensure that the dam water level data report is updated daily in the Data Center system.
(ii)	Ensure a target increase of 30 new licence holders each year.
(iii)	Ensure that written approvals are granted within one (1) day from the date of submission.
(iv)	Ensure that action is taken on water source pollution complaints within 24 hours.
(v)	Ensure that licences are issued within seven (7) working days from the date of meter reading receipt.
(vi)	Ensure that raw water bills are issued to licence holders within seven (7) working days from the date of meter reading receipt.
(vii)	Ensure that the department’s technical review is issued within fourteen (14) working days from the date of application receipt.

Details: Created: July 18, 2023; Hits: 212

Division / Unit	:	Musaadah Services and Youth Development Division
Address	:	No. 17, Bukit Peringgit 75400, Melaka.
Name	:	Encik Sha’ari bin Samsudin
Position	:	Director
Tel	:	06-333 3333 / 06-2816553
Fax	:	06-2816537
Email	:	shaarisamsudin[at]melaka[dot]gov[dot]my

Objective

A liaison agency between society, including youth, and the government to ensure that all government policies and objectives are implemented towards development and that public issues are addressed effectively and efficiently.

Vision

To become a leading organisation in assisting communities and youth to be competitive in social and economic sectors, enabling them to rise above the poverty level in Melaka.

Mission

To assist the State Government in enhancing socio-economic development for communities and youth through well-planned programmes.

Client Charter

(i)	Coordinate the decisions on appointment, transfer, and termination applications of Village Development and Security Committee (JPKK) members, Melaka State Sidang, and Melaka State Liaison Officers within fourteen (14) working days.
(ii)	Coordinate welfare applications from the Chief Minister’s Office and individuals to the relevant departments or agencies within seven (7) days after the application date.
(iii)	Collect and coordinate data on Melaka State Aid Recipients (e-MPBM) from relevant departments and agencies on or before the 15th of the following month.
(iv)	Submit Musaadah Al-Akhirah payment applications to the Finance Unit within seven (7) working days after receiving complete application forms.
(v)	Ensure that thirty (30) Youth Strengthening and Development Programmes in collaboration with government agencies are implemented within one (1) year.

Details: Created: July 18, 2023; Hits: 228

Division / Unit	:	Local Government Unit (UKT)
Address	:	Chief Minister’s Department of Melaka, Ground Floor, Shahbandar Block, Seri Negeri Complex, Hang Tuah Jaya, 75450 Ayer Keroh, Melaka
Name	:	Encik Mahathir bin Mustafa
Position	:	Chief Senior Assistant Secretary
Tel	:	+606-333 3333 ext. 7541
Fax	:	+606-233 1297
Email	:	mahathir[at]melaka[dot]gov[dot]my

Vision

Towards an Excellent Public Organisation and Driving Local Authorities to be Dynamic, Resilient, Liveable and Sustainable.

Mission

Driving Organisational Excellence Through Corporate Governance and an Efficient and Effective Delivery System.

Objective

To monitor and coordinate the administration of Local Authorities (PBT) to ensure greater efficiency and effectiveness through enhancing and strengthening the service delivery system, improving financial management of Local Authorities, and ensuring that the development of Melaka is implemented sustainably.

Functions

Ensure that all decisions of the Cabinet, State Council for Local Government, and State Authorities are complied with and implemented by Local Authorities.
Report activities and programmes related to administration, finance, and project implementation to the Ministry of Housing and Local Government and the State Government.
Ensure all functions of Local Authorities are carried out in accordance with existing guidelines and laws.
Plan and coordinate the implementation of Local Authority projects.
Assist Local Authorities in administration and management, including financial management, human resource management, and the management of projects fully funded by the Ministry of Housing and Local Government.

Client Charter

(i)	Disseminate policies and directives to Local Authorities (PBT) within seven (7) working days from the date the policy/directive is received.
(ii)	Prepare the Tree Planting Campaign Report and the Melaka State Tree Inventory every three (3) months.
(iii)	Prepare the State Executive Council (MMKN) Paper within seven (7) working days after complete information is received.

Details: Created: July 18, 2023; Hits: 220

Tourism Promotion Division

Infrastructure Corridor and Social Impact Division

Water Regulatory Body

Musaadah Services Division And Youth Development

Local Government Unit

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