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Division / Unit | : | Tourism Promotion Division (BPP) |
| Address | : | Tourism Promotion Division Chief Minister’s Department of Melaka. Lot G-14, Kota Cemerlang, 75450 Ayer Keroh, Melaka |
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| Name | : | Encik Nasrul bin Ahmad | |
| Position | : | General Manager | |
| Tel | : | +606-333 3333 ext. 8402 | |
| Fax | : | +606-232 8367 | |
| : | nasrul[at]melaka[dot]gov[dot]my | ||
| Social Media | : |  Tourism Melaka |
Vision
- To position Melaka as a premier tourist destination in Asia in line with the themes: “Visiting Historical Melaka Means Visiting Malaysia” and “Melaka, a UNESCO World Heritage City.”
Mission
- To develop the tourism industry as a major contributor to economic growth (GDP) and job creation in the State of Melaka.
- To attract 20 million tourists to visit Melaka by 2020.
- To increase the average length of stay in Melaka to three nights by 2020.
Objectives
- Make Melaka a MICE destination.
- Position tourism as a key contributor to GDP and job opportunities.
- Attract 50% of foreign tourists visiting Malaysia to Melaka.
- Achieve an average length of stay of three (3) nights.
- Make Melaka a MUST-visit destination.
Core Functions
- Functions of MICE Unit
- Coordinate and attend meetings related to its scope of work.
- Coordinate invitations for MICE activities organised by the Tourism Promotion Division.
- Coordinate and monitor MICE implementation by relevant organisations.
- Collect, compile, and analyse monthly MICE statistics.
- Promote Melaka as a MICE destination.
- Perform other duties as instructed by Management from time to time.
- Functions of Events Unit
- Coordinate, prepare, and implement tourism promotions and domestic tourism development programmes.
- Collaborate with tourism organisations such as associations outside Melaka to promote domestic tourism events.
- Prepare the Melaka Tourism Calendar for monthly events.
- Assist in coordinating and monitoring event implementation.
- Prepare reports and MMKN papers for events organised by the Chief Minister’s Department and State Government.
- Perform other duties as directed from time to time.
- Functions of Communication Unit
- Organise and assist in running inauguration programmes, seminars, celebrations, and official visits from within and outside the country.
- Handle invitations and guest reception at official functions.
- Serve as Secretary to the Post-Exco Committee on Tourism, Culture, and Heritage Development when meetings are held weekly.
- Oversee receipt and distribution of promotional materials and tourism brochures to attractions and hotels in Melaka, ensuring sufficient supply.
- Coordinate and monitor the operations of the Tourist Information Centre.
- Assist the General Manager and Deputy General Manager in their absence as directed.
- Carry out other duties as instructed from time to time.
- Functions of R&D Unit
- Study tourist demand by market, including identifying niche markets.
- Research tourism products, including identifying niche products according to market demand.
- Collect, compile, and analyse monthly tourist statistics for presentation to the State Executive Council (MMKN).
- Conduct SWOT analyses on the tourism industry (domestic/global) periodically and present relevant recommendations.
- Maintain inventory and conduct audits on all tourism products and submit recommendations.
- Act as secretariat to 12 Lead Agencies.
- Carry out other duties as directed from time to time.
- Functions of Promotion Unit
- Responsible for planning and managing promotional activities at domestic and international levels.
- Coordinate Melaka’s representation in tourism promotion missions organised by the Ministry of Tourism and Tourism Malaysia, locally and internationally.
- Collaborate with government agencies or tourism operators to coordinate promotional activities organised at domestic and international levels.
- Secure services of cultural troupes, chefs, and trishaw riders to work with hotels or other organisations in promoting tourism products.
- Perform other duties as instructed by the State Government, represented by the Chief Minister, State Secretary, Chairman of Tourism, Culture and Heritage Committee, and General Manager of BPP.
- Carry out any other duties as instructed.
- Functions of Administration Unit
- Record and monitor incoming and outgoing correspondence, including internal and external circulation.
- Oversee management of individual, confidential, and open files.
- Manage staff recruitment via the Human Resource Management Division of the Chief Minister’s Department.
- Prepare Kew.8 forms for salary arrangements and annual increments for officers and new staff.
- Record and update the Government Service Book.
- Coordinate the Annual Performance Assessment Report (SKT) and Asset Declaration Forms.
- Manage the sending of officers and staff to attend courses relevant to their duties.
- Supervise office cleanliness, maintenance, security, and facilities.
- Manage procurement and record issuance of stationery and other supplies.
- Assist with decorating tourism exhibition booths participated by the State Government.
- Functions of Arts Brigade Unit
- Manage activities of the Melaka Arts Brigade, including marketing performances and related tasks.
- Plan and strategise marketing activities and stay attuned to current performance trends.
- Receive and respond to all correspondence related to Arts Brigade sales.
- Represent in meetings and appointments involving group activities or as directed by the General Manager.
- Prepare group expenditure and income estimates and report to the General Manager.
- Prepare and maintain inventory records of all equipment.
Client Charter
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(i) |
Ensure the organisation of Tourism Festivals (Roadshows) and participation in exhibitions at domestic and international levels at least fifteen (15) times a year. |
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(ii) |
Ensure the organisation of at least one hundred (100) tourism events in Melaka annually. |
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(iii) |
Ensure at least twelve (12) Familiarisation Tour programmes involving local and foreign media, travel agents, and official visits from within and outside the country annually. |
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(iv) |
Ensure at least forty-eight (48) cultural performances are held locally and internationally each year. |
